Knowledge of good health practices often does not change health behaviors. This session will share proven ways to motivate people to change their health behaviors using non-financial incentives as demonstrated in a community health program that has changed the health of 1.2 million people. These techniques are applicable in both the USA or abroad.
1) Describe motivational principles that motivate individuals to change their health related behaviors using non-financial incentives.
2) Describe how these motivational principles can improve the health of patient population.